Gone are the days of floral pup tents and denim jumpers attempting to masquerade as maternity fashion, which, as we all know has always been the ultimate oxymoron.
Introducing MaterniTee, a hip new clothing line for the preggers set. Styles include their signature Mudflap Girl (complete with bump, of course) and the oh-so-clever "I Heart My OB" tee.
Offered in both vintage silkscreen and quilted appliqué versions, there are currently 6 designs in all. Come summer you can expect several new additions to the MaterniTee family including wrap dresses and belts.
So expand your fashion horizons over the next 9 months...
Why should your waistline have all the fun?
The MaterniTee line is available at materniteebyswanky.com.